Google Gets Better

I was reading today where Google has a new search option they are developing called Accessible Search that not only Page Ranks pages, it evaluates them based on usability.

This means that the more compliant a website is to web accessible guidelines (the easier it is to display for the visually impaired) the higher Google will rank it on their Accessible Search. You would be amazed at some of the bigwig sites that dominate Google's normal search pages that are knocked off the Accessible Sites search page.

USWeb did a test run on searches and they discovered that a search for "flowers" on Accessible Search, which on Google's standard search would be dominated by 1800Flowers.com, listed tesco.com/flowers as the number one site with 1800Flowers.com nowhere to be seen on the first page.

This makes the Google Accessible Search a good resource for writers conducting research because you can find easy to navigate sites and even sites that you may not have easily found on the standard Google search. It would also be a good idea for any writers with websites to go over their site, even if they need a search engine marketing firm to work with them, and revise their site to be compliant to accessibility guidelines.