And now for a little Guerilla Marketing 101. You've heard of all kinds of ways to get the word out about your book or business etc. right? How about storming the Today Show? That is exactly what the folks yesterday did to get the word out about PayPerPost.com. You can see the behind the scenes scheme unfold on the Pay Per Post blog, it looks like they had an absolute blast getting things ready and organized for thier little excursion into mass marketing. Now I just want to find a version from the POV of the Today Show - I unfortunately missed it yesterday morning.
Guerilla Marketing with the Today Show
And now for a little Guerilla Marketing 101. You've heard of all kinds of ways to get the word out about your book or business etc. right? How about storming the Today Show? That is exactly what the folks yesterday did to get the word out about PayPerPost.com. You can see the behind the scenes scheme unfold on the Pay Per Post blog, it looks like they had an absolute blast getting things ready and organized for thier little excursion into mass marketing. Now I just want to find a version from the POV of the Today Show - I unfortunately missed it yesterday morning.
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