Writing your novel is only half of the work, and no, I'm not talking about revisions. I'm talking about search engine marketing for your novel's website. There is little argument that Google is the top ranking search engine. Surveys show that they hold well over 50% of the market for search engine traffic with Yahoo at a distant second followed by MSN. The remaining search engines fall into line behind MSN with varying percentages of the market share around and under 2% each.
In a recent survey, over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork.
With that large of a market relying on search engines it only makes sense for you to rely on search engines for readers for your novel. When you are working on your search engine marketing for your website, you will first want to seek one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines. Maybe seek sites that compliment the subject of your novel, or ones from other authors that write in the same genera?
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