Understanding Link Popularity and Page Rank

And now, a word from our sponsor...



Page Rank is a term Google uses that defines how popular a website is with other sites on the Internet. How does Google know how popular a website is with other websites? They look for the link popularity of a website by looking at how other websites link to it. The codes used by Google examine a page that contains a link to another website, searching for keywords. A second list of keywords compiled from the linked to site.



The two lists of compiled keywords are compared to determine just how interrelated the words from the linking page are to the page that is linked to. The better the two lists of keywords match up, the more value the system gives to the linked to page and therefore the higher that page's Page Rank is. Other elements that are taken into account include the title of the linking page, H1 tags, and information in the META tags.





~~~~~~~~~~~~~~~~~~~~~~~~~~





This post has been paid for by the Writer's Life sponsor US Web

0 comments: