The Chief Marketing Officer Institute

The Chief Marketing Officer is responsible for things such as public relations, customer service, pricing, market research, advertising and promotion. More than anything the Chief Marketing Officer is a leader: overseeing subordinates that carry out the actual processes of the many areas the Chief Marketing Officer is responsible for. The Chief Marketing Officer Institute serves as a resource for researchers and practitioners that want to know more about the leadership challenges faced by Chief Marketing Officers and other marketing executives.

While their articles have, apparently, not yet been uploaded yet, the Chief Marketing Officer Institute so far has downloadable PDF files of interviews with Chief Marketing Offices from: Best Buy, Wal-Mart, Netflix, and Starbucks.

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