You know you want to know how to market your novel, right? Well, here is the column to help you get that done. Each week in Marketing I will take a look at the world of marketing and see what I can find that seems to be hot and what's working. I'll also report any flubs that should have been better thought out (like that whole cartoon network bomb scare with Lite-Brites... you remember that one, right? Guess that's a case of bad marketing proving any advertising is good advertising? We all remember it at least, right?
I DO NOT think it would be a good idea for anyone to scare the bejeezus out of the public to get attention, but marketing is a necessary part of getting your novel sold, so I'll look into ways to do that here each week.
From guerrilla marketing to self promotion and book signings, I hope to help those with books in print find ways to get those books sold.
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